We Americans tend to think of pomegranate juice as the dark, syrupy stuff that comes in in a figure-eight shaped bottle of POM. (Way to go, marketers.)
In the Middle East, not so much.
That's because pomegranates--the real deal--are everywhere: in crates, in boxes, in baskets. (Which is to be expected, of course; after all they're one of the oldest known fruits and are native to Persia.)